The team behind 2Marketers.

We both worked on accounts where the client never met the person writing their words. A director won the job. Someone junior did the work, or a tool did, and the client paid for the director.

That annoyed us enough to start this.

So 2Marketers has two names on the door, a tight team behind them, and the founders on every account. When something goes wrong, you know who to ring.

The other half of it is the tech. We keep the writing and the measuring in the same pair of hands, and that changes how fast the work gets better. A page that stopped earning shows up in the numbers on a Tuesday. The person who wrote it reads that the same afternoon, rewrites it, and by Friday we know whether the rewrite worked.